Tag: Pricing
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Maximizing Customer Value Capture
Sustainable revenue is always a fraction of the benefits that your customers receive.
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Enterprise Freemium Magic
Freemium can be magical for enterprise software, but has some tricky downsides.
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Product Pricing (4/4): Setting the Price
Even with a solid strategy, setting the price has many wrinkles.
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Product Pricing (3/4): Strategy
3 Must-Know Pricing Strategies and the Inputs to Drive Them
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Product Pricing (2/4): Models
The 2(+1) core pricing models for enterprise software
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Product Pricing (1/4): The Team
Enterprise software pricing needs discovery and execution support.